The LEGOLAND Discovery Center in Chicago is the first LEGO indoor attraction opens its doors in the United States. Visitors will be taken on a journey through a colourful and creative LEGO world, where interaction, family fun and learning go hand in hand. See real LEGO bricks being made in the fun factory, visit the amazing 4D cinema show, build and test your own models, enjoy an exciting ride through the medieval castle on the dragon’s back…and lots, lots more all under one roof. Creative Design & Services was creatively responsible for visitor experience from the initial planning through out the completion of the attraction.

 

location: year: client: creative director: architect:

Schaumburg - Chicago, USA opening summer 2008 Merlin Entertainments Group Chris Lange Byrne Design & Kay Elliott Architects